AI Strategy
Be the AI Evangelist Your Team Needs
If you're good with technology, you have a responsibility

Tim Burnham
Founder & CEO
November 15, 2025
Why Does Your Team Need an AI Evangelist?
I was doing an AI training workshop recently and something hit me. I looked around the room and saw the same split I see everywhere: a few people who were already using AI daily, and a majority who had barely touched it. The daily users were excited. The rest were somewhere between curious and terrified.
Here's what I've realized after running these workshops across manufacturing, insurance, hospitality, and service industries: the teams that succeed with AI aren't the ones with the smartest tech person. They're the ones where the tech-savvy people actively help everyone else get comfortable.
What Happens When Only a Few People Use AI?
When only two or three people on a team adopt AI, you get a weird dynamic. Those people become dramatically more productive. They're drafting things in minutes that used to take hours. They're finding answers faster. They're automating the boring stuff.
But the rest of the team? They're still doing things the old way. And now there's a gap — not just in productivity, but in understanding. The AI users start speaking a different language. The non-users start feeling left behind. Eventually, the gap becomes a wall.
The company doesn't get faster. It gets fractured.
What Does an AI Evangelist Actually Do?
I'm not talking about the person who won't shut up about ChatGPT at lunch. I'm talking about something more intentional.
An AI evangelist is someone who:
- Shows, doesn't tell. Instead of saying "you should try AI," they sit down and show someone how to use it for a specific task they're already doing.
- Starts with their colleague's problems, not with the technology. "What's the most annoying part of your job?" is a better opening than "have you tried prompting?"
- Makes it safe to be a beginner. Most people don't admit they haven't tried AI because they're embarrassed. Make it normal to not know things.
- Translates, doesn't lecture. Nobody needs a TED talk about large language models. They need someone to say "paste your email draft in here, tell it to make it shorter, and see what happens."
Why Should the Tech-Savvy Person Care?
There's a principle I come back to a lot: those who are strong should bear with those who aren't strong — and not just do what pleases themselves.
In practical terms: if you're the person on your team who gets AI, your biggest contribution isn't your own productivity gains. It's bringing the other 80% along. Because a team where everyone uses AI at a basic level will outperform a team where two people use it at an advanced level, every single time.
Your edge isn't knowing AI. Your edge is making AI normal for everyone around you.
How Do You Start?
You don't need to run a formal training. You don't need a slide deck or a budget. Here's what actually works:
1. Pick One Person
Find someone on your team who does a lot of repetitive work — writing reports, answering similar emails, organizing data. Sit with them for 15 minutes and show them one thing AI can do for that specific task.
2. Use Their Words, Not Yours
Don't say "prompt engineering" or "token context window." Say "just tell it what you need, like you're talking to an intern who's really book smart but doesn't know your company."
3. Let Them Drive
Hand them the keyboard. Let them type the prompt. Let them see the output and react to it. People learn AI by doing, not by watching.
4. Follow Up
Check in a week later. "Did you try that thing we looked at? How'd it go?" Most people try it once, get a mediocre result, and quit. A single follow-up conversation can be the difference between adoption and abandonment.
If you help one person get comfortable with AI, and they help one more person, your team's capability compounds. That's how real adoption happens — not from a top-down mandate, but from one person showing another person that this thing actually works.
The Bottom Line
AI adoption isn't a technology problem. It's a people problem. And people problems get solved by people — specifically, by the ones willing to slow down and help others catch up.
If you're the person on your team who gets AI, don't keep it to yourself. Be the evangelist. The team that succeeds is the one where everyone is comfortable, not just the early adopters.
AI Ascend runs hands-on AI training workshops designed for real teams with mixed skill levels. We don't do boring lectures — we do practical, on-the-job training that gets everyone using AI within a single session. Reach out if you want to bring your whole team along.
Let's Talk
We'll hop on a call, hear what's broken, and shamelessly pitch ourselves as the fix (of course). Or... if we're not the right fit, we'll tell you.
