The 'Saw Your Post' Play That Started at 90% Acceptance

One of my clients is building a wellness app, and he was trying to expand the user base willing to sign up for it.

His big problem was he wanted to leverage AI for volume, but wanted it to still sound human.

And we worked through multiple iterations until we more or less had his words down, and let AI only change a little bit. I find this is the best way to let AI write copy, just making small changes to something you wrote so it still feels like you.

Then we needed to find leads. For him, we found that lots of people are talking about burnout on LinkedIn, so much so that we could scrape 200+ posts a day.

We built a scraper that got the latest posts on wellness / burnout, and then filtered the posters by his ICP. Which cut out about 80% of them. And finally sent them off to a tool called salesforge to send connection requests with our AI-powered copy.

The campaign started with a whopping 90% acceptance rate! Which was absolutely mind-boggling, and then slowly dropped down over time to around 45%.

But he's constantly bragging to people about the quality of the conversations he's having and the people he's engaging with. So much so that multiple other people wanted this same system for themselves! And we've helped implement similar systems for 2 more people just like this.

I've learned from this that:

1. Connection requests related to a post show that you value what someone posts.
2. But the post needs to be something you would reply to, so you have to be careful with mass AI if you're not reviewing everything.
3. The best campaigns are connecting humans to each other, to create value.

If you want to try this play for your business, let me know! You can schedule a call below. I'll tell you on the call if I think it will work, and if I think it will work, I offer a guarantee — if you don't see results in the first 60 days, I'll work for free until you do.