Most People Barely Use AI — That's the Opportunity

## How Many People Actually Use AI Regularly? Before I run an AI workshop, I always survey the room. I want to know where people actually are — not where LinkedIn says they should be. The results are always humbling. In a recent group of 15 professionals, here's what I found: - **20%** used AI daily - **13%** used it a few times a week - **53%** used it a few times a month at most - **13%** rarely or never used it Let that sink in. Over half the room was barely touching AI. And these weren't people who hadn't heard of it — they all knew ChatGPT, Claude, Gemini existed. They just weren't using them. ## Why Aren't More People Using AI? It's easy to blame laziness or resistance to change. But that's not what I see in the room. What I actually see is: ### They Don't Know Where to Start AI tools are general-purpose. That's their strength and their weakness. When you open ChatGPT for the first time, there's a blank text box and infinite possibilities. For most people, that's paralyzing, not empowering. ### They Tried It Once and Got a Bad Result This is the most common story I hear. Someone typed in a question, got a generic or wrong answer, and decided AI wasn't ready yet. The problem wasn't AI — it was that nobody showed them how to ask properly. ### They're Overwhelmed by the News When I asked the same group how overwhelmed they felt by AI news and developments, 40% said they were fairly overwhelmed. New models every week, new tools every month, everyone on social media claiming AI will replace your job by Tuesday. It's exhausting. So people tune out. ### They Feel Dumb Asking for Help Nobody wants to be the person in the meeting who says "I actually don't know how to use ChatGPT." So they nod along and keep doing things the old way. ## Why Is This an Opportunity? Here's the thing most people miss: **if 50-60% of professionals are barely using AI, the bar for competitive advantage is incredibly low.** You don't need to be an AI expert. You don't need to fine-tune models or build custom agents. You just need to use AI consistently for everyday tasks — and you'll be ahead of most of your peers and competitors. Think about it: - If your competitor's sales team is still writing every follow-up email from scratch, and yours uses AI to draft them in seconds, you respond faster. - If their team spends 3 hours on a weekly report, and yours uses AI to generate the first draft in 10 minutes, your people have 3 extra hours for actual strategy. - If their new hires take a month to learn your industry's jargon, and yours use AI to get up to speed in a week, you move faster. **The gap between "uses AI" and "doesn't use AI" is currently bigger than the gap between "uses AI well" and "uses AI brilliantly."** ## What Actually Gets People to Start Using AI? After running workshops across multiple industries, I've noticed what works and what doesn't. ### What Doesn't Work - **Sending a company-wide email** about AI tools and expecting adoption - **Giving people a login** to an AI platform without training - **Sharing articles** about how AI is changing the world - **Mandating usage** without showing people how ### What Actually Works - **Hands-on practice** with their actual work tasks — not hypothetical scenarios - **Starting with one specific use case** that saves them obvious time - **Having someone sit with them** the first few times - **Making it low-stakes** — let them experiment without judgment - **Following up** within a week to troubleshoot and encourage {% callout type="tip" title="The One-Task Rule" %} Don't try to teach someone 10 ways to use AI. Teach them one. The one that saves them the most time on something they already do every day. Once that sticks, they'll find the other nine on their own. {% /callout %} ## The Comfort Gap Is Closing — But Slowly The good news: when I ask people how comfortable they are with AI on a scale of 1-5, most people rate themselves a 4 or 5. They're not scared of it. They're just not using it. That's a much easier problem to solve than fear. You don't need to convince people AI is safe. You need to show them it's useful — for their specific job, with their specific problems, right now. ## What Should You Do About This? If you're a manager or team lead, here's my honest recommendation: 1. **Survey your team.** Find out where they actually are. You'll probably be surprised. 2. **Identify the 1-2 people already using AI.** Make them your internal evangelists. 3. **Pick 3 specific tasks** across the team that are repetitive and time-consuming. These are your pilot use cases. 4. **Run a hands-on session.** Not a lecture. Not a webinar. Sit down together and do the work with AI. 5. **Measure the before and after.** Time saved is the most convincing argument. {% callout type="info" title="The Bottom Line" %} The AI adoption gap is real, and it's wider than most people think. But that means the opportunity is bigger too. Getting your team from "barely using AI" to "using it daily for specific tasks" is one of the highest-ROI investments you can make right now — and it doesn't require a massive budget or a PhD in machine learning. {% /callout %}

Most People Barely Use AI — That's the Opportunity

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