Tools & Learnings

Notes from building in the AI age.

What we actually use, how we use it, and what we've learned the hard way. Not theory — what ships.

Coming soon

Custom Apps
Soon

Claude Code for Custom Apps

Why we use Claude Code to ship apps in days, not quarters — and where it breaks.

Growth Systems
Soon

Salesforge inside The LinkedIn Intent System

How we wire Salesforge for multichannel outbound without burning sender reputation.

Growth Systems
Soon

Clay, but smaller

Most teams overbuy Clay. Here’s the minimum stack to extract real value.

AI Dev
Soon

AI in custom development — doing it well

The patterns that separate AI-assisted code that ships from AI-assisted code that rots.

AI Dev
Soon

From Lovable to Next.js

How to take a Vite/Lovable prototype and turn it into a production Next.js app.